Passionate about brands, I bring together the identity of the company, sustainable development and digital innovation for SMEs. I support the teams in their branding strategy, their digital transformation and the development of new circular business models. I assist French & European NPO responsible for strengthening the circular economy in the clothing and textile sectors, to facilitate research, innovation and changing behavior. I support "made in France" manufacturers and retailers to develop collaborative and more circular business models to achieve profitability. As a former senior marketing executive for leading brands, I'm used to fast-changing environments.
The pillars of my experience
Passionate about brands and innovation serving consumers, I like to understand and develop their stories with new technologies to improve the customer experience and increase results.
With expertise developed in the service of leading brands such as Hertz, Club Med, Burberry, Moulin Rouge or Galeries Lafayette, I accompany companies in the audit and definition of their identity towards business development.
My service offer
I advise management in analyzing the identity of their company to implement a brand strategy and I accompany their teams in visual identity definition, brand content and editorial line expression and brand extension / licensing.
Audit branding and image
Analysis of customer experience and company identity
Visual identity advice and logo design
Creating editorial and visual content
Digital marketing advice
Delegate marketing directorate
Innovation to launch new activities
Brand licensing advice
- By the Digispin qualification : Bronze
- By offering predefined services : No