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About me:
Structuration of complex international programs. Conception and launch of new offers at group level. Organization of expertise in a transformation mode (digital … or not). Implementation of an ecosystem fostering innovation projects. Digitalization of the marketing function. Developing marketing vision and plan.
The pillars of my experience
With more than 20 years in an international environment, in both B2B2C and B2B, my experience in strategic marketing encompasses new product development, complex program management, transformation of marketing (digital or not), innovation and expertise management.
I have a sectoral expertise in financial services: payments (money transfer, cards, prepayment, M-payment, digital money, BNPL), banking and insurance (and reinsurance).
Today, I accompany groups when deploying the components of their marketing strategy throughout the entities.
My service offer
Helping groups deploying their marketing strategy
• Structuration of complex international programs
• Conception and launch of new offers at group level
• Organization of expertise in a transformation mode (digital … or not)
• Implementation of an ecosystem fostering innovation projects
• Digitalization of the marketing function
• Developing marketing vision and plan
Characteristics
Group_1
- Thematic : Digital Payment
- By the Digispin qualification : Gold
- By offering predefined services : No