Passionate about brands, I bring together the identity of the company, sustainable development and digital innovation for SMEs. I support the teams in their branding strategy, their digital transformation and the development of new circular business models. I assist French & European NPO responsible for strengthening the circular economy in the clothing and textile sectors, to facilitate research, innovation and changing behavior. I support "made in France" manufacturers and retailers to develop collaborative and more circular business models to achieve profitability. As a former senior marketing executive for leading brands, I'm used to fast-changing environments.
The pillars of my experience
Passionate about brands and innovation at the service of consumers, I support the dynamics of companies that want to evolve and transform through digital towards a more circular economy.
I have strong expertise in the development and transformation of the textile, retail and fashion industries. 25 years of strategic marketing direction and consulting for premium brands: Club Med, Burberry, and Galeries Lafayette.
I accompany organizations responsible for strengthening the circular economy in the clothing and textile sectors in France and Europe.
My service offer
I use branding and technological innovation (data, content, artificial intelligence) to enrich the customer experience, improve results and transform the company into a more circular business model.
Analysis and diagnosis of the situation in 360 degrees
Understanding the issues and the lines of action with the teams
Playful workshop to reflect on the business model
Co-construction of circular business models
Collaborative transformation strategy construction
Product innovation and services
Developing and financing innovation
Advice and support for market research
Data and Artificial Intelligence Strategy
Omnichannel retail strategy
Implementation of licensing strategy
- By the Digispin qualification : Bronze
- By offering predefined services : No